ICON CALLING Privacy Policy
Last Updated: August 22, 2026
Woolley Studios Inc. (“Woolley Studios,” “we,” “us,” or “our”) operates the mobile game ICON CALLING.
This Privacy Policy explains what information may be collected when you use ICON CALLING, how that information is used, and the choices available to you.
Information We Collect
Game and Profile Information
ICON CALLING may create and store information related to your game profile and progress, including your player name, a generated player identifier, Hype score, level, Gems, unlocked or owned items, equipped items, game progress, care values, gig progress, settings, gallery information, and other gameplay state.
Much of this information is stored locally on your device so that your game can save and restore your progress.
Leaderboard Information
ICON CALLING includes an online leaderboard powered by Google Firebase.
When leaderboard functionality is used, the game may transmit and store information including:
a generated player identifier;
the player name you choose in the game;
your Hype score;
an image representing your in-game character or character portrait; and
the date and time the leaderboard entry was updated.
Your player name, Hype score, character portrait, and ranking may be visible to other ICON CALLING players through the in-game leaderboard.
Please do not use your real name or other sensitive personal information as your player name.
Analytics and Gameplay Information
We use Google Firebase Analytics to understand how players interact with ICON CALLING and to improve the game.
Analytics information may include gameplay events and information associated with those events, such as game progression, selected gigs, player level, Hype, app interactions, device or app information, and other usage information.
Google Analytics for Firebase may also automatically process certain device and usage information as part of providing its analytics services.
We use this information to understand game usage, diagnose issues, balance gameplay, improve features, and understand which parts of the game players use.
Advertising
ICON CALLING uses Google AdMob to provide advertising.
The game currently uses optional rewarded advertisements. Players may choose to watch an advertisement in exchange for an in-game reward such as Gems.
Google and its advertising partners may process information such as device information, advertising identifiers, IP address, app interactions, and advertising activity in order to provide, measure, limit, secure, and where permitted personalize advertisements.
The exact advertising data used may vary depending on your device, region, privacy settings, consent choices, and applicable law.
Woolley Studios does not receive your payment-card information through these advertisements.
Third-Party Services
ICON CALLING uses third-party services that may process information according to their own privacy practices.
These services currently include:
Google Firebase / Google Analytics for Firebase — used for analytics and online leaderboard functionality.
Google AdMob — used to provide rewarded advertisements.
These third-party services may process information on infrastructure located outside your country or region.
Photos and Sharing
ICON CALLING allows players to create images using characters, clothing, backgrounds, props, pets, and other in-game content.
Game-created gallery images and related game information may be stored locally on your device.
If you choose to use a Share feature, the game may pass the image to your device's operating-system sharing interface. You choose the app or service to which the image is sent. Information shared through another app or service is subject to that service's privacy practices.
Local Storage and Saved Game Data
ICON CALLING stores game progress and settings locally on your device.
This may include information such as your player name, currencies, level, game progression, wardrobe, room items, photos, settings, care status, gig progress, ad-reward usage, and other gameplay information.
Local information may be removed if you erase the game's data, uninstall the game, use an available reset feature, or if the operating system removes stored application data.
Local game-save information is generally not transmitted to Woolley Studios unless a feature specifically requires online functionality, such as the leaderboard or analytics.
How We Use Information
We use information processed through ICON CALLING to operate and save the game, provide leaderboard functionality, deliver optional rewarded advertising, measure game usage, improve game balance and features, diagnose technical problems, prevent abuse, maintain game security, and comply with legal obligations.
We do not ask players to provide sensitive information such as passwords, government identification numbers, payment-card numbers, medical information, or precise location information as part of normal ICON CALLING gameplay.
Data Sharing
Information may be processed by service providers that help us operate ICON CALLING, including Google through Firebase, Google Analytics for Firebase, and AdMob.
Leaderboard information described above may also be displayed to other ICON CALLING players.
We may disclose information when reasonably necessary to comply with applicable law, enforce our rights, investigate fraud or security issues, or protect users and our services.
Data Retention and Deletion
Local game data generally remains on your device until it is deleted, reset, or the application is removed.
Online leaderboard information may remain in our Firebase database until it is updated, deleted, or no longer reasonably required to provide the leaderboard.
Analytics and advertising information may be retained by Google according to the applicable service settings, legal requirements, and Google's own policies.
You may request deletion of leaderboard information or other personal information controlled by Woolley Studios by contacting us at steven@woolleystudios.com. We may ask for information reasonably necessary to identify the relevant game data before completing the request.
Children's Privacy
We take children's privacy seriously and do not knowingly seek sensitive personal information from children through ICON CALLING.
Players should not include their real name, email address, phone number, address, school name, or other sensitive information in their in-game player name.
If a parent or guardian believes that a child has provided personal information to us in a manner that should be removed under applicable law, they may contact us at steven@woolleystudios.com, and we will review and respond to the request.
Our treatment of users, advertising, and data may also vary where required by age, region, platform rules, or applicable law.
Security
We use reasonable technical and organizational measures intended to protect information handled through ICON CALLING.
However, no internet transmission, storage system, or electronic service can be guaranteed to be completely secure.
Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, including rights to request access, correction, or deletion of certain information.
To make a privacy request regarding information controlled by Woolley Studios, contact us at steven@woolleystudios.com.
Changes to This Privacy Policy
We may update this Privacy Policy when ICON CALLING changes, when our data practices change, or when legal or platform requirements change.
When we make material changes, we will update the “Last Updated” date shown at the top of this page.
Contact Us
For questions or requests concerning this Privacy Policy or privacy practices relating to ICON CALLING, contact:
Woolley Studios Inc.
Email: steven@woolleystudios.com
Website: woolleystudios.com